Operations & Executive Support

I help founders and executives reclaim their time and simplify how their business runs, through a mix of executive support and smart automation. When operations outgrow their processes, everything starts depending on one person's memory. I turn that into a system of calendars, inboxes, tracking and documentation that runs the same way every time.

What I do

I run the executive and operational layer, from calendar and inbox management to meeting coordination and follow-ups, and I write the SOPs, checklists and handover notes that keep it consistent.

What it covers

• Email and inbox management for leadership
• Calendar scheduling and meeting coordination
• Travel planning and itineraries
• Research and data gathering
• Task and project tracking in Notion and Trello
• Expense and budget tracking
• SOPs, checklists and handover notes for repeatable execution

Project highlights

• AI-driven support agent: built an AI agent on GPT-4 that handles client inquiries, automates FAQ responses and escalates to a human when needed. Result: roughly 50% faster response times and more consistent follow-ups.
• Google Forms to Sheets to HubSpot to Slack: automated data from form submissions into Google Sheets, synced contact records in HubSpot, and pushed real-time alerts to Slack. Result: no more manual data entry and real-time updates across teams.
• HubSpot CRM overhaul: redesigned pipelines, properties and workflows, and automated lead routing, nurturing emails and reporting. Result: reclaimed 15+ hours a week for the sales team and clearer conversion tracking.
• Client follow-up automation: deployed behaviour-based email sequences and reminders with Zapier and CRM logic. Result: around 30% better engagement and less manual follow-up.

A closer look at the work

A few real examples from the executive support side, across the day-to-day areas I cover.